HOTBED

Designing Entertainment That Earns Attention

television craft. brand ambition.

we create entertainment formats that build culture, loyalty, and long-term engagement for brands

  • HOTBED brings together decades of experience creating global television formats, building some of the world's biggest consumer brands and shaping the future of digital entertainment.

    Today, audiences choose what they watch. Brands increasingly need to earn attention rather than buy it.

    We help them do exactly that.

  • Brands.
    Creators.
    Platforms.

  • As Brands become broadcasters, HOTBED creates digital-first formats that build culture, loyalty, and long-term engagement through entertainment. 

Contact US

We’ve Worked with:

  • GORDON RAMSAY

  • LOVE ISLAND

  • ANT AND DEC

  • HEXCLAD

  • TUI

  • EPIC GAMES

  • ELIDA BEAUTY

  • NHS

WE ARE

  • Paul Newton

    CO-FOUNDER AND CREATIVE DIRECTOR

    With over 20 years of experience turning bold ideas into massive global audiences, Paul is a specialist in directing, shaping, and scaling the world’s most iconic entertainment formats. His career is defined by a unique ability to blend high-level storytelling with deep audience insight to deliver productions watched by millions worldwide.

    Paul’s portfolio features a "who’s who" of powerhouse television, having directed and shaped some of the biggest hits in history, including Love Island (UK, US, and International), Top Gear, Dragons' Den, I’m a Celebrity... Get Me Out of Here!, Ramsay’s Kitchen Nightmares, and Too Hot To Handle.

    Today, Paul is at the forefront of the digital evolution, helping global brands engage modern audiences through social-first contentand branded entertainment.Whether he is directing Gordon Ramsay’s viral Idiot Sandwich for HexClad or crafting major campaigns for brands like TUI featuring Ant & Dec, Paul continues to redefine how stories are told across every screen

  • Kate Buttery

    CO-FOUNDER AND COMMERCIAL LEAD

    With over two decades of high-level commercial experience, Kate has previously served as Chief Marketing Officer at Elida Beauty, commanding a €140m portfolio and managing over €15m in annual media spend for iconic names like VO5 and Bed Head. From scaling Unilever’s Dove to driving growth at Rightmove, Kate knows exactly what major brands look for when investing capital. As our Commercial Lead, she leverages this deep corporate network and insider brand knowledge to turn our YouTube and digital IP into premium, highly investable content platforms—creating high-value, authentic partnerships that traditional media can't match. Kate bridges the gap between digital entertainment and global brand investment.

  • Ben Lumsden

    CO-FOUNDER AND TECHNICAL LEAD

    Ben operates at the cutting edge of global entertainment and frontier tech, specialising in turning advanced digital capabilities into commercial reality. With over 15 years of experience leading powerhouse studios like Andy Serkis’ The Imaginarium and scaling Epic Games’ Unreal Engine across Europe, Ben is a master at embedding technology into creative workflows. He has delivered pioneering tech for blockbusters like Star Wars, Marvel and major international broadcasts. For HOTBED, Ben ensures our YouTube and digital IP leverage world-class production technology to create highly scalable, visually stunning content that dominates modern digital platforms.