HOTBED

Designing Entertainment That Earns Attention

television craft. brand ambition.

we create entertainment formats that build culture, loyalty, and long-term engagement for brands

  • HOTBED brings together decades of experience creating global television formats, building some of the world's biggest consumer brands and shaping the future of digital entertainment.

    Today, audiences choose what they watch. Brands increasingly need to earn attention rather than buy it.

    We help them do exactly that.

  • Brands.
    Creators.
    Platforms.

  • As Brands become broadcasters, HOTBED creates digital-first formats that build culture, loyalty, and long-term engagement through entertainment. 

Contact US

We’ve Worked with:

  • GORDON RAMSAY

  • LOVE ISLAND

  • ANT AND DEC

  • HEXCLAD

  • TUI

  • EPIC GAMES

  • ELIDA BEAUTY

  • NHS

WE ARE

  • Paul Newton

    PAUL NEWTON

    CO-FOUNDER & CREATIVE DIRECTOR

    Paul is an award-winning director with more than 20 years creating entertainment watched by millions worldwide. His credits include Love Island, Top Gear, Dragons’ Den, I’m A Celebrity… Get Me Out Of Here!, Kitchen Nightmares and Too Hot To Handle. Today he brings that television craft to digital-first entertainment and branded content, including Gordon Ramsay’s Idiot Sandwich and campaigns for brands such as TUI.

  • Kate Buttery

    KATE BUTTERY

    CO-FOUNDER & COMMERCIAL LEAD

    Kate brings more than 20 years of senior marketing and commercial experience from brands including Dove, Rightmove, VO5 and Bed Head. As CMO of Elida Beauty, she led a €140m portfolio and more than €15m in annual media investment. At HOTBED, Kate brings the brand-side perspective — shaping partnerships, commercial strategy and entertainment ideas that make sense for both audiences and investors.

  • PAUL EVANS

    PAUL EVANS

    CO-FOUNDER & DEVELOPMENT LEAD

    Paul has spent more than 20 years creating and selling unscripted formats for major broadcasters around the world. A founding member of Amazon MGM Studios UK Unscripted, he built and led its development team, and has worked across shows including I’m A Celebrity… Get Me Out Of Here!, Big Brother and Love Island. At HOTBED, Paul turns ideas into distinctive, ownable formats built to attract audiences, brands and platforms.